Industry
FMCG & Retail Logistics
FMCG punishes rigidity. Volume triples for a festival window, a promotion changes the SKU mix overnight, and the delivery window at a modern-trade distribution centre is measured in hours.
What makes fmcg & retail different
Fast-moving consumer goods and retail distribution combine three pressures that rarely appear together: very high throughput, a broad and shifting SKU range, and demand that swings sharply with season and promotion. Layered on top is multi-channel complexity — general trade, modern trade and e-commerce each expect different pack configurations, documentation and delivery windows from the same warehouse.
Our approach
How we run fmcg & retail
01
Throughput-first warehouse design
Layout and slotting are designed around order-line velocity and re-slotted as the mix shifts, because in a high-throughput operation picking travel is the dominant labour cost.
02
Seasonal scalability
Peak capacity is planned into the contract — space, headcount and dispatch capacity — so a festival ramp is a scheduled event rather than an emergency, and you are not paying for peak capacity through the trough.
03
Multi-channel dispatch discipline
General trade, modern trade and e-commerce orders are picked, packed and documented to each channel’s requirements from a shared inventory pool, with the appointment and documentation discipline that modern-trade DCs enforce.
04
Returns handled as a designed flow
Reverse logistics is planned rather than improvised: pickups, return-to-origin, inspection and the booking discipline that reconciles physical returns against credits.
Service lines involved
Services we typically deploy in fmcg & retail
Most engagements combine several of these under a single contract and a single point of accountability.
FAQ
FMCG & Retail — common questions
How do you handle seasonal demand peaks?
Peak capacity is built into the contract in advance — additional space, planned surge headcount and dispatch capacity — with the trigger points agreed ahead of the season. That keeps the ramp scheduled rather than reactive, and it means you are not carrying peak-sized fixed cost through the off-season.
Can you serve general trade, modern trade and e-commerce from one warehouse?
Yes. The three channels differ in pack configuration, documentation and delivery-window discipline rather than in the underlying stock, so they can be served from a shared inventory pool with channel-specific pick, pack and dispatch processes.
What does high-throughput fulfilment require that ordinary warehousing does not?
Mainly slotting discipline and re-slotting cadence. At high order-line volumes, the distance a picker travels dominates labour cost, so the placement of fast-moving SKUs — and the willingness to change it as the mix shifts — matters more than any other single factor.
Running a fmcg operation that needs a better logistics partner?
Share your volumes, locations and current pain points and we'll come back with a practical proposal.